TikTok is the world’s most popular app amongst Generation Z users right now.
So if you were born after 1999, you probably won’t ‘really’ know what it is all about
It is currently reported to have more than 800 million active users (as at May 2020) and nearly half of all TikTok users are aged between 16 and 24.
It has become the go-to platform to use for trying to influence and market to a younger audience.
As always – some attempts are great and many are just… desperate cringeworthy attempts to “relate”.
