The Sales Uptick

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TikTok is the world’s most popular app amongst Generation Z users right now.
So if you were born after 1999, you probably won’t ‘really’ know what it is all about

It is currently reported to have more than 800 million active users (as at May 2020) and nearly half of all TikTok users are aged between 16 and 24.
It has become the go-to platform to use for trying to influence and market to a younger audience.
As always – some attempts are great and many are just… desperate cringeworthy attempts to “relate”.

Literal Job Titles

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Sadly, adding a specialist term into a Job title or description is still a thing.
Go to any online jobs website and put “Ninja”, “Rockstar” or “Guru” in the keywords search to see what I mean.

The worst part is that it makes things really confusing – especially if you are actually a Ninja, A Rockstar or a Guru looking for a job.